Insights reference

The whole module at a glance — and straight answers to the questions that only come up at the worst moment.

The four reports

Report	What it covers	Looks back
Brand report	Overall score, five sub-scores, movement since last time, up to three recommendations.	Since your last Brand report, up to six months
Usage & impact	Adoption, what your team actually uses, what sits unused, where searches come up empty	About six months
Governance & risk	Open issues by severity, compliance movement, licences expiring soon, missing AI disclosures, approval speed	About six months
Brand evolution	Where content effort went, heavily edited items, reorganisations, who contributed	About six months

Scores and floors

Thing	Rule
Sub-scores	Adoption · Findability · Governance · Freshness · Rights — platform-computed; the AI writes around them and may not invent, adjust, or estimate any number
Findability	Blank until at least ten searches in the period
Freshness	Content counts as stale after a full year without an edit or new upload
Overall score	Averages only the sub-scores that have data — a missing one never counts against you
Approval speed	Reported only with at least five closed reviews in the period; below that the report says so

Limits, languages, permissions

Thing	Value
Same report type again	Once a month on Starter, once a week on Pro, once a day on Business, counted from that type's last finished report. A failed report can be retried at once.
Per brand	Up to forty reports you ask for per calendar month, across all types. The ones Branduals writes by itself don't count. One report of a given type generates at a time.
Languages	Any of the seven interface languages — written in the language you were using when you asked
Seeing and generating	The View Insights permission (Analysts, Admins, and Owners have it)
History	Kept for good, never trimmed; loads twenty at a time

What happens when… people come and go

When…	What happens
Someone was paused mid-month	The activity they generated still counts in the period; the Adoption denominator counts members active at the moment the report is written — and that count is frozen into the stored report.
Someone deletes their whole account	The reports they generated stay; only the stored link to their account is cleared. Reports never show a requester in the app anyway. A name already written into a report's prose is not rewritten — a known open refinement.
AI agents are active in your brand	Agent activity counts toward Adoption — and the scorecard's How-it's-computed popover and the Adoption evidence chips disclose it.

What happens when… time passes or content moves

When…	What happens
You open a report from last year	You see last year's numbers exactly as written — reports are stored, never recomputed. Regenerate writes a new one; it never refreshes the old.
You regenerate	A new report is appended; the previous one stays in history. Every report you ask for counts toward the monthly forty.
A report sits on “generating” for ages	It isn't lost, but it isn't freed fast either — a stuck report is marked failed and its slot reopened by a sweep that runs about once a day. Late results are discarded.
You trash an asset	Depends on the count: the monthly Freshness population keeps it until it's purged, while Brand evolution's file-volume counts drop it immediately.
Your plan ends	Nothing is deleted. Reports already written stay readable; new ones wait until you pick a plan.
You switch your working language	Older reports keep the language they were written in; a language chip marks the difference.

What happens when… AI agents and notifications are involved

When…	What happens
An agent wants your reports	With the insights read scope it can list reports, open one, and queue a new one — under the same permission, spacing, and monthly cap as a person. There's no separate write scope.
A report is ready	The person who asked for it gets one in-app bell that opens the Insights page. No insight report is ever emailed.
You look for campaign numbers in a report	Not today — reports read usage, governance, and content history; campaign performance lives on the campaign's own Performance tab.