Privacy Policy

Introduction

Branduals Inc. ("we," "our," or "Branduals") provides a B2B SaaS platform that stores brand-approved content and enables users to access and use that content through web interfaces and plug-ins for third-party applications such as Canva, Figma, and Adobe Creative Cloud. This Privacy Policy describes how we collect, use, share, and protect personal information when you use our Service.

By using the Service, you agree to the collection and use of information in accordance with this policy. This Privacy Policy is incorporated into and subject to our Terms and Conditions.

Information We Collect

Account Information: Email address, name, and password (hashed) used to create and authenticate your account.

Brand Content: Files, metadata, and usage logs associated with the brand assets you upload or access via the Service.

Usage Data: IP address, browser type, device ID, operating system, timestamps, feature usage (e.g., plug-in launches, downloads), and support interactions.

Temporal Data: The Service maintains a complete, immutable history of all content changes, access events, and workflow actions within your brand workspace. This temporal data is a core feature of the platform and is used to provide point-in-time reconstruction, audit trails, and analytics.

Communications: Messages sent to our support team or generated through in-app notifications.

Waitlist and Marketing: If you join our waitlist or subscribe to updates, we collect your email address, IP address, and browser information for anti-abuse purposes.

How We Use Your Information

• To provide, maintain, and improve the Branduals Service, including authentication, content storage, and plug-in functionality.
• To enforce brand owners' access rules and ensure content distribution complies with their policies.
• To power AI-driven features such as brand health scoring, content analysis, usage analytics, and evidence-based recommendations. These features analyze your brand assets and usage patterns to surface insights; they do not generate or modify your content.
• To send service-related communications (e.g., account security notices, service updates) and, with your consent, occasional product-related emails.
• To perform internal analytics, troubleshoot issues, and develop new features.
• To maintain the temporal audit trail that enables point-in-time brand reconstruction and compliance reporting.

Data Sharing and Third-Party Services

Brand Owners: We may share your usage data (e.g., which assets you accessed) with the brand that owns the content, solely for compliance with their distribution policies.

Plug-in Partners: When you use our Canva, Figma, or Adobe plug-ins, we transmit the necessary authentication tokens and content references to enable the integration; we do not share your personal email with those platforms beyond what is required for the plug-in to function.

Service Providers: We engage trusted third parties to operate the Service, including:

• Microsoft Azure — cloud hosting, storage, and cognitive services
• Postmark — transactional email delivery
• Microsoft Clarity — website analytics and session recording (marketing site only)
• Google reCAPTCHA Enterprise — anti-abuse protection for public forms

These providers are contractually obligated to protect your data and may only use it to perform their services on our behalf.

Legal Requirements: We may disclose information to comply with valid legal processes, enforce our Terms of Service, or protect the rights, property, or safety of Branduals, its users, or others.

Aggregate and Anonymized Data: We may use anonymized, aggregate data derived from usage patterns across tenants for benchmarking and industry insights. Such data cannot be used to identify any individual user or brand. Participation in cross-tenant intelligence features is always opt-in.

Data Retention and Deletion

Personal data (email, name, account credentials) is retained as long as your account remains active or as necessary to fulfill legal obligations, resolve disputes, or enforce agreements.

Brand content you upload is stored according to the brand owner's retention instructions. The Service's temporal history is maintained as an immutable audit trail for the lifetime of the brand workspace; upon workspace deletion, all associated data (including temporal history) is permanently removed.

You may request deletion of your account and all associated personal data at any time by contacting privacy@branduals.com; we will confirm deletion within 30 days.

User Rights and Choices

Depending on your jurisdiction, you may have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate or incomplete data.
• Request deletion or restriction of processing of your data.
• Obtain a portable copy of your data in a structured, commonly used format.
• Object to direct marketing or withdraw consent where consent is the legal basis for processing.

To exercise these rights, please contact us at privacy@branduals.com with a verifiable request.

Security Measures

We implement industry-standard technical and organizational safeguards, including encryption at rest and in transit, regular security assessments, access controls, and employee training, to protect your personal data against unauthorized access, alteration, or disclosure.

International Transfers

Branduals is based in the United States. If you are located outside the United States, your information will be transferred to and processed in the U.S. We ensure such transfers comply with applicable data protection laws, using mechanisms such as Standard Contractual Clauses where required by the GDPR or similar regulations.

Cookies and Tracking Technologies

Our website and plug-ins may use cookies or similar technologies to remember your preferences, enable authentication, and analyze usage. Specifically:

• Essential cookies — required for authentication and session management.
• Analytics — Microsoft Clarity for understanding how visitors interact with our marketing site (session recordings and heatmaps). Clarity does not collect personally identifiable information.
• Anti-abuse — Google reCAPTCHA Enterprise to protect public forms from automated abuse.

You can manage cookie preferences through your browser settings; however, disabling essential cookies may affect the functionality of the Service.

Children's Privacy

The Service is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us at privacy@branduals.com and we will promptly delete it.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify users of material changes by posting the updated policy on our website and, where appropriate, by email. Your continued use of the Service after such changes constitutes acceptance of the revised policy.

Contact Information

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:

Branduals Inc.
info@branduals.com