Why we're building this
The brand management tools available today were built for a different era. Static file storage with some metadata on top. They treat your brand assets like interchangeable blobs.
But brands aren't static. They evolve. Guidelines change. Logos get updated. Colors shift. Campaigns come and go. And somewhere along the way, the history gets lost.
"What did our brand look like during that campaign?"
"Who approved the old tagline?"
"When did we switch to this shade of blue?"
These questions shouldn't be archaeological expeditions.
Temporal by default
Every piece of data in branduals has a timeline. Not as an afterthought. As the foundation.
When you update a guideline, we don't overwrite it. We add a new version to the timeline. The old one is still there. Always.
Not version control bolted on. This is how the entire system works, from the database up.
That means:
- • Point-in-time reconstruction of your entire brand
- • Audit trails that can't be tampered with
- • Comparisons across any two moments in time
- • Regulatory compliance without extra work
Where Branduals fits
We're not trying to replace Figma or become your CMS. We're the organized middle. Where your brand assets go after creation and before distribution.
Opinionated, on purpose
We made choices. Not everything is configurable.
- • History is always on. You can't delete it.
- • Permissions cascade logically. No weird edge cases.
- • Search works everywhere. Not just in filenames.
- • The interface is consistent. Same patterns throughout.
These constraints make the product better. They also make it faster to learn and harder to mess up.
Built for teams who care
If your brand assets live in a shared drive and that's fine, branduals probably isn't for you.
But if you've ever:
- • Spent an afternoon hunting for the right logo
- • Lost track of who approved a design change
- • Explained the brand guidelines to a new hire for the fifth time this year
- • Wondered what your brand looked like before the rebrand
We built this for you.